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LONDON -- The St. Louis Rams took the first step to becoming Britains "home" team Friday, agreeing to play a regular-season NFL game in London in each of the next three seasons. And first up are the New England Patriots, who are two wins from another Super Bowl title. The Rams and Patriots meet at Wembley Stadium on Oct. 28, about two months after the closing ceremony of the London Olympics. That will be followed by games at Wembley against undetermined opponents in 2013 and 2014. The Rams are owned by Stan Kroenke, who is also the majority shareholder in the English soccer club Arsenal. The team will give up home games in St. Louis for the three seasons they are in London. "Weve seen first-hand the increased popularity of the NFL not only in London but throughout Europe," Kroenke said in a statement. "To play a role in that growth over the next three years will be incredible and is a testament to the many good things happening not only in the NFL but also in the St. Louis Rams organization." This years contest will be the sixth regular-season game at Wembley. But despite plans to bring a second game to Britain starting next season, the NFL said the Rams-Patriots date would be the only one in 2012. "This year is a very competitive year for sport in the UK, especially with the Olympics in London," NFLUK managing director Alistair Kirkwood said. "Also, with the Rams having made an unprecedented commitment to playing in the UK for the next three years, we wanted to focus on them as our home team without another game taking place. "We would like to increase beyond one game per year as soon as possible and the five-year commitment by the owners to playing in the UK allows us to make that decision when we feel it is appropriate." NFL owners agreed last year to play regular-season games in the UK for the next five seasons. The league said Friday all the games would be played at Wembley. NFL Commissioner Roger Goodell has repeatedly spoken of the possibility of a full-time franchise in the UK one day. The Rams finished 2-14 this season, tied for the NFLs worst, and have won only 15 games the last five seasons. Last week, the team hired Jeff Fisher as coach to replace the fired Steve Spagnuolo. The NFL first played at Wembley in 2007, with the New York Giants beating the Miami Dolphins 13-10. Since then, seven other teams have visited Britain, with the Tampa Bay Buccaneers making the trip twice. The Patriots have already been to London, beating the Bucs 35-7 in 2009. The Bucs returned this season, losing to the Chicago Bears 24-18 in October -- the first of the Wembley games that wasnt a sellout. This season, the Patriots have been one of the best teams in the league. Led by Tom Brady, they will face the Baltimore Ravens on Sunday in the AFC championship with a chance to reach their fifth Super Bowl in the last 11 years. And Patriots owner Robert Kraft is already looking forward to coming back to London, especially since they again dont have to give up a home game. "For us in a way it is like, I think, having another home game, we have such a large fan base there," Kraft said. "We have had a group of fans come over from the UK and come here to a game each year and it is a tremendous fan base. Happy we will be able to go over there." In the NFC championship, the San Francisco 49ers host the New York Giants. Youth Elvis Dumervil Jersey . Following a daylong selection process, eight women and four men were picked to hear the federal governments case against the 46-year-old former San Francisco Giants star, who is charged with four counts of lying to a grand jury and one count of obstruction for testifying in 2003 that he never knowingly used performance-enhancing drugs. Gino Gradkowski Jersey . Penguins head coach Dan Bylsma said Malkin will not play against the New York Islanders on Sunday night. Malkin, who missed four games with a concussion late last month, just returned to the lineup on Monday. . Speaking Thursday after a quarterly owners meeting, Selig said theres no timetable for resolving Oaklands dispute with the San Francisco Giants. The Giants are preventing the As from building a ballpark about 40 miles south of Oakland in San Jose, which is part of the Giants territory. Dennis Pitta Womens Jersey . Running, however, is only one part of his game that makes him so good. The Texans raved this week about his blocking and receiving skills, and perhaps most importantly, his knowledge of the game. Nike Jacoby Jones Jersey . Dan Boyles third-period goal lifted the San Jose Sharks to a 3-1 victory over the Vancouver Canucks in the first game of their Western Conference quarter-final series Wednesday night.While it has only been a few days into training camp, its clear the mood and atmosphere surrounding the Montreal Canadiens has changed, and many would say for the better. A breath of fresh air might describe the atmosphere at camp. While the team looks to turn things around on the ice this year coming out of the lockout, the Habs are doing some things off-ice for their fans as well.  Its no secret that the NHL needs to win back fan support in several markets after four months without hockey. This has prompted several teams south of the border and in cities where sellouts might not be common to offer ticket discounts, cheap season tickets, 2-for-1 deals and free kids tickets. Several in-arena offers have also been presented on concession stands and at souvenir shops. While these are all generous offers in those markets, they dont translate well north of the border.  For Canadian NHL cities, including Montreal, sellouts are pretty much standard issue and therefore dont allow for ticket discounts. And when you have a full house, and a much larger fan base, focusing all your efforts to in-arena promotions doesnt truly reach out to the entire fan base. The reality is, not every fan who is a staunch supporter of their team is a season ticket holder. Yet, they will invest several of their own dollars through other aspects of the team, whether it be merchandise or other team related products which contribute to the overall financial make-up of a franchise.  Canadiens owner Geoff Molson realizes that, and hence the Habs have put together a plan that reaches out to a wide fan base and provides an opportunity for several fans to take advantage.  During last weeks press conference, Molson addressed the need to acknowledge the support.  "Our plans arent completed," said Molson. "Here in Montreal, the fans are the most important thing and we recognize that. We want to do something that will be very much appreciated." Hence, the Canadiens are embracing the return of hockey with a weeks worth of "Hockey Is Back!" festivities. Thursday night, fans can take in the Red vs. White scrimmage at the Bell Centre, free of charge on a first come, first served basis. Not only will they get free hockey experience at the Bell Centre, but also a free meal combo of hot dog, chips and soft drink.  Saturday morning provides another unique experience with another free first-come-first-served treat to watch the Canadiens and Leafs morning skates. Every fan attending will also get the same meal combo.  The Canadiens have also taken 50 per cent off all Canadiens merchandise at the Habs Zone boutique at the Bell Centre on Thursday and Saturday.  And with the Canadiens calling it a "weeks worth of festivities," you can surely expect some more surprises in store.  Even Youppi! was around the city this week handing out Canadiens gift cards to surprised Montrealers.dddddddddddd. Sure, a gift card can catch you off guard, but so can a giant orange and furry mascot running towards you.  With no pre-season, recreating an exhibition game feel might be a great coaching strategy but it also provides the fans a chance to enjoy a game experience, even if it is a smaller scale, and is a great way to give back to fans and offer a chance that some would not normally be able to enjoy, reaching out to everyone. It allows families to bring their kids, and give them a great experience they can afford. And, with the co-operation of the Leafs, opening up morning skate is something most fans dont get to see.  The key to the plan put in place by Molson and the Canadiens is how they have presented offers that extend beyond the 21,273 inside the Bell Centre on a game night. There is something available to everyone with these ideas, even if they dont hold an actual game ticket.   The events also extend beyond the hockey fan and offer something more for staff and local businesses and especially for the hundreds of employees that will earn an additional game night and morning of work.  After missing about 22 home game nights of work already with pre-season and regular season nights during the lockout, an extra day or two of events is a gesture of thanks and support to the employees as well. From staff, concession stand workers, ushers, vendors and security to restaurants and surrounding area businesses that have felt the effects of the last four months. They will all benefit from some extra Habs events around the Bell Centre through opening weekend of the shortened season.  Several restaurant and bar owners around the Bell Centre are grateful the Habs are holding the two events for the fans, knowing that it will bring a mass amount of people back into the area and their establishments for hockey. One restaurant manager I spoke with is on a hiring blitz to staff up again in time for Saturday and now have called in crew for Thursday. The trickle down effect of hockey being back and good for business has begun.   For some, it will still take a while for the sting of the lockout to subside, and that is understandable. But for the majority of fans that are ready to move on and return to enjoying the game they love, it will be an event filled week leading up to the return of the Habs and Leafs on Saturday night. Its a week in which all Habs fans will have a chance to take part in some way or another.  The Canadiens have long been known for doing things with class and the right way. Its an impression that has a long history tied to it, which Geoff Molson fully understands. And the events planned for this week seem to have the feeling that the Canadiens have got it right in their efforts to reach out to all their fans.  Saturday night, its Game On. wholesale jerseys china ' ' ' 

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