Looking at the current market, not difficult to find, assembly line production floor occupies more than eighty percent of the market share, followed the traditional craft of traditional Chinese flooring made but only accounted for more than one percent ratio. What is the cause of this uneven development of the situation? This reporter conducted a related investigation. It was found that due to the limitation of Chinese traditional floor high cost, precision workmanship and long processing time and other factors, suffered a bottleneck, resulting in a low market share of reality. Large and solid materials, high cost of market research: Reporters found that mostly all solid wood flooring used in traditional Chinese, which is a natural material without all materials are processed again instead of adding other materials mixed together or 100% of the plate. And some high-end product is not only 100% solid wood, even with a valuable wenge, mahogany material or old elm.
While wood prices, higher than a large portion of the plate. Expert analysis: well-known enterprises, general manager told reporters that, in general, the same size of the floor, the cost of the expenditure side, common wood plate is at least three times, and, if so, because of the different origin of raw materials, and workmanship of mahogany trees, the difference will have 4-6 times. Some enterprises when it comes to this issue, also said the same workmanship and size of the , just in terms of raw materials, solid wood than the plate, at least twice as expensive or even several times the price. Traditional crafts, the young artisans little market research: Since most of the traditional Chinese flooring production using the traditional manual process, that move with the traditional craft artisans with this imperative. You can understand the interview with traditional artisan craft is very difficult to recruit.
Expert analysis: "We are now a total of more than 60 workers are selected from more than 400 individuals out, and all from Guangzhou, Suzhou, Jiangxi, Anhui and Fujian and other southern cities recruited, in fact, each region humidity different production experience is different, we want to Qingdao in the north or to recruit local workers, but the north and Qingdao is the lack of local workers in this regard. "enterprise told reporters. Interview ,, now the traditional craft artisans fewer, more difficult to recruit. "People were born after 1975, there will be very little of the craft." She said, "basically our factory workers in this age group 40 to 50 years, very few 30-year-old 20-year-old is no more. Not only difficult to recruit artisans, and the only slowly. A worker from apprentice to his own children to work independently, take at least a year, but now many young people are very impulsive, very few can stick with it, "the process is too complicated, long cycle times of market research: reporter visited the major stores found in the production of traditional floor with a lot of traditional crafts, such as hand-carved, such as mortise and tenon structure, such as hand polished, hand paint, etc., these processes are complex to operate. The process is complex, will inevitably lead to extend its processing cycle, will increase labor costs and time costs to some extent.
Properly solve the separation of ownership and management issues in the industry started well, because the threshold is low, most flooring companies are privately owned, regardless of ownership and management, part of the floor cultural component business owners, management philosophy is not high, thus In Internet as the carrier of a new technological era in "jeopardy." So, to get development, we should clarify the question of ownership and management, there are many in the industry have suggested that the separation of ownership and management, but I believe that this is not "one size fits all" problem can be solved. Every business regardless of size, have their own specific situation, here, I can only suggest that if the separation of ownership and management, the introduction of professional managers and technical personnel, business owners will be responsible for financing and the introduction of talent;
If the ownership and management rights are still a person or a group of all, the owner to re-learn, to change the traditional concept of becoming a professional manager, and a corresponding asset management team and management team, balancing energy. Change the traditional scale, profit first idea to meet temporary pain wave after wave of buy now, the can be seen corporate orders to reduce overcapacity "hangover", the traditional economy is based on economies of scale and profit maximization philosophy support, but the Internet has changed all that, before the "bigger is the sooner the better" is now obviously not suited to the market. Market saturation capacity so that enterprises increased competition for market share, profits in order to ensure the basic price war to attract the attention of consumers, cycle, a vicious cycle.
In the case of the market changed dramatically, not who endure over on the right, but stop "harm than good", catch trends, changes in the profit of the first concept, the first to win customers, talk about the market and profits, so this intermediate there must be some temporary pain. Change the flooring concept for the traditional industry to inject new blood Many people think that the media are traditional manufacturing floor, and the Internet take a share, this idea is a big mistake. The Internet has changed the lives of most people, from the daily diet to shopping habits to education, work, marriage, etc., the Internet has as air infiltration in people's lives. Therefore, for the industry, it is not suitable to "discourage", and only a combination of the Internet, the use of new media, a comprehensive upgrading of all aspects of business, in order to carry out self-revolution, reborn with tradition.