Despite the outstanding performance, the market looks promising, but the development of industry still outstanding, in particular: the company up to more than 4000, a county in Jiangsu and Zhejiang, the supremacy of the town there are hundreds of thousands or even firms that size is generally relatively small; the second is the product homogeneity, the lack of cooperation between enterprises; the third is the timber resource recycling rate; Fourth, the international markets are facing anti-dumping and countervailing duty investigations. To solve these problems, the experts put forward countermeasures, Zhu ago, stressed that enterprises should grow brands and channels, develop new products to start, and actively explore the domestic market; former Deputy Minister of the State Forestry head of flooring companies recommend changing the concept of development, strengthen the joint between the industry, through the formation of large enterprise groups, large-scale enterprises to accelerate the pace of development and survival of the fittest. Meanwhile, enterprises should strengthen innovation, always old products, old faces in the market is very difficult to pass a long row.
Companies begin the process of innovation, should focus on quality, environmental protection, low-carbon paper, pay attention to intellectual property protection and brand development; president of the Association of Jiangsu Province, Fu Feng believes the flooring industry, flooring industry development today, the achievements of the mainstream, But there are many worthy reason to think about, such as too conceptual speculation, but a little something straightforward and realistic. In this case, only the change only broken, could be developed. Circulation Industry Promotion Center of the Ministry of Commerce Xu Min with four words summarize the development of the as the representative of the domestic furniture, building materials market: First, the speed of development; second great achievement; third is the problem more; Fourth, the transition difficult. He believes that the improvement and increase in cost will be all industries, especially the flow of important issues facing the industry, "five-second" period, which would inevitably result in growing competition and malignancy.
To solve this problem, companies take the initiative of change, adjustment and innovation to complete. Specifically, companies should make efforts in the following four aspects: first, to pay attention to the brand. The elimination of trademarks and brand as long as there is the concept of brand development. Secondly, we must pay more attention to quality. Let consumers buy products truly heart bottom, rather than in the building materials market to see, hear is a kind, very perfect product. Then, to pay more attention to service. Out of the service is only the success of the products marketed to consumers of the lower stage, passing floors and brand culture in the course of service to consumers, the marketing of new ideas and ways of life.
Ads do not mean loud big product visibility. Finally, we should pay more attention to environmental protection. To the production process to take into account the recovery and reuse of . Products Circulation Association, vice president of Chinese wood flooring professional committee of wood and wood Circulation Yang Meixin interview with reporters, said that in order to guide enterprises to strengthen brand building, focusing on product quality, since 2001, the association started in the industry in quality and service the core of the 30 companies double commitment activities will not only regulate the flooring market circulation order, but also to cultivate the industry's technology, expanding the visibility and reputation of shortlisted companies. Starting this year, the flooring industry double promise activities ushered in a second 10-year journey, the association will rely on complaints hotline, to strengthen the guidance and assistance of the enterprise, so that the strong stronger, so that forced poor out of the market as soon as possible.