The industry in 2014 ended in 2013 already "difficult walking" trends, although the development of the flooring industry has been approaching maturity, but the playoffs between the major companies did not stop. Faced with increasingly fierce competition in the market, companies need to strengthen the development of flooring market opportunities and mining. Flooring business development needs new heights in recent years by the growth in domestic demand, also continuing to expand production scale domestic flooring industry, prompting more and more intense competition in the flooring industry, earnings growth rate significantly slow Some poor management, strategic goals are not clear of flooring companies began losing money.
Meanwhile, some well-known companies are also associated with the flooring industry to seize the flooring market, market competition opened the prelude to the industry reshuffle. companies come to this crossroads, the original business model and marketing tactics obviously fail, most companies need to find a new breakthrough. How to break the existing "bottleneck", a higher level, it is an issue faced by all the flooring business. Enterprises should also seek progress floor flooring companies must first understand their own characteristics, and then began to show their own characteristics and personality. This "Striving" state marketing push floor more accurate positioning clearer, and the flooring market details are shown.
This change is not only an internal structural upgrading flooring business, improve management and quality of boosters, but also to meet consumer demand for more detailed, but also to achieve the ultimate flooring role of market regulation, and promote the healthy development of the flooring industry. With economic development, living standards, consumers have become more "picky", the product and service requirements are increasingly high, do not want out of the flooring business will naturally be to win the market by improving services, making channels, and reduce costs, Because the domestic industry will go through this round of changes to upgrade, "do not do will be eliminated." Even worry about the survival of the floor big brands have to comply with the requirements of the home market, you want to win the future market, companies must continue to "make progress" approach to development.