China's Project Case Of Wood Composite Deck in the competitive situation can be summarized as: intense competition, but the larger development space and opportunities. On the one hand, competition wood flooring industry is constantly increasing market competition from pure price competition to multi-factor competition, competition in terms of brand, quality and service is becoming increasingly fierce. On the other hand, the big brand big manufacturers flooring and huge development space. From the wood flooring product life cycle perspective, the current flooring market in transition to maturity, market faces reshuffle. Wood flooring market brands, types very much, although there have been a handful of large companies, but has not yet produced a dominant market share of the leading flooring brand, which provides opportunities for further integration of the development of large enterprises.
At present, Chinese domestic scale wood composite deck manufacturers have 142, after the rapid development stage and intense market competition temper, basic pattern shape. In 2009, the number of wood floor enterprises accounted for 69.72 percent of private wood flooring throughout the manufacturing industry, mainly concentrated in eastern China. 2009 sales proportion of total industry sales of wood flooring 91.28 percent of private enterprises, foreign-funded enterprises accounted for 8.72%. Wood flooring to other private enterprises nature of the business the most revenue, 61.91% of total industry sales, followed by wooden floors and private enterprises, 19.93 percent of total industry sales. No large-scale state-owned enterprises and joint-stock cooperative enterprises within the industry.
From operating the business case, in 2009 the industry and a number of key enterprises, the annual sales income of more than one billion wood flooring enterprises have four, Ya Technology Co., Ltd. (6.472 billion yuan), natural flooring (China ) Ltd. (2.914 billion yuan), Guangdong Yihua Timber Corporation (2.149 billion yuan) and Jiangsu Happy Wood Group Co., Ltd. (1.068 billion yuan). 2009 market sales of the top ten enterprises with total sales of total industry revenue accounted for 24.56 percent, the market concentration in general, showed fierce market competition, will enter the industry consolidation and upgrading.