“Users are given NFC CARDenabled cards, wristbands or even tickets, which the user registers to his or her own Facebook page via our Facebook App. These cards allow users to connect to their Facebook page by scanning the Card or Wristband at any Swipe Station, which in turn, posts branded content to their friends, via Facebook or other Social Media.”
Swipe Stations can be positioned at various points around the venue, and are configured to perform a variety of functions, ranging from a simple “Like” to taking a users photo, all of which, is then automatically uploaded to the users Facebook page.
“ Through our use of combo cards, says Rogers, no longer is there the need for a user to have a mobile device such as a smartphone, or Tablet, in order to post to Facebook, making it ideal in situations where the environment is not really suitable to carrying such a device, for example, a theme park with water rides, or sporting events in which the user is participating. It also has an advantage in environments where signal is poor and users are unable to connect to the Internet via their smartphones.”
Coca Cola recently used this contactless cards technology to promote itself at a Coca Cola Amusement Park. Visitors to the park were given RFID enabled Wristbands, which were, linked to their Facebook pages, giving them the opportunity to “Like” various water rides & other attractions through a variety of Stations which were strategically positioned throughout the park. In addition, a number of Photo Stations were also installed around the Park, giving visitors the chance of capturing the moment, and with one simple swipe of their Wristband, it was automatically uploaded to the visitors Facebook page, with a photo tag.
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The tags can cost up to R1,50 each and some suppliers will need to install the tag during the manufacturing or packaging process. While this is being done overseas, it is not yet being done in SA. RFID can only be effective if all the products in a store are RFID CARD
Because RFID-enabled systems have the ability to check out multiple items in a single pass, compared to barcoding which can only scan one item at a time, rfid inlayoffers significant speed advantages.
Product information such as the description, pricing and sales data are updated instantly, providing up-to-date sales management information.
In a theme park application in Kuala Lumpur, wrist bands are supplied to visitors stored with a monetary credit value credited to the visitor.
Cash is deducted from the RFID-based wristbands enabling the visitor to pay for entertainment, food or other items by swiping their wrist bang across an RFID reader.
This system has been running efficiently since last year and is an efficient example of how combo cards can be used in a retail POS application.
Overall, RFID applications need to be carefully evaluated beforehand to see whether they will be cost effective and practical. In some cases it will be better to stay with a traditional POS system using barcoding. But in others, RFID will provide a better solution.
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