Although three is called the industry is over with stability "sandwich", a high degree of reputation in European countries, but not necessarily in the domestic market over the past few years, three parquet In the Chinese market, sales have been flat, which is why it. According to related statistics, in our wood flooring market, three parquet share market share of only 18 percent, laminate flooring and solid wood flooring market share is compared to the power of three parquet is too thin the only competition in this jungle floor, the state of being torn edges.
Consumption habits: the low-cost market-leading three parquet For most consumers, the price is not dominant, the price a little lower than solid wood flooring, laminate flooring and much higher than that. Not the economy, especially the well-off in the price consumers will make some discretion, to measure the three-tier value for money, or worse still, if value for money. Apparently, three failed to meet consumer demand for price. According to the survey related reasons, do not buy three , 61% of consumers artificially high prices, more than half of consumers were intercepted in the price outside this threshold.
Humanistic Concept: Environmental awareness is still very weak three parquet appear in the domestic market for many years, it has been calm, not stirring up a little ripple market. Insiders analysis, with the strengthening of awareness of environmental protection, protection of wood will be more emphasis on, and three-layer parquet can maximize the use of timber resources. However, laminate flooring and solid wood flooring accounted for the strong Chinese market, it is also unable to escape from the old ideas out of consciousness, re-examine the entire flooring industry, the acceptance of new varieties of the floor is still in a given legacy inertia of thinking inside that is to strengthen the wood floors and solid wood flooring. And such a high price is not known for three parquet "bang" sound come out, only made a sensational envy. Moreover, consumer awareness of three is not enough, nor understand its structure, coupled with the current people's environmental awareness is still in its infancy, most people do not realize for wood protection.
Experts: In the domestic market, three parquet is still a long way to go. Europe's three parquet can reach more than 90% coverage, while the domestic market is less than 5%, the reason, always able to escape a sense of identity, the concept of price or, consumer attitudes worth mentioning, only a wide range of market acceptance , and identity, and it succeeded. Three parquet now is the lack of public identity.