Derby County to rename Pride Park the iPro Stadium in
The club completed a deal to buy a 22 acre site which soon became a major attraction for supporters wanting to see their new home take shape. In response, the club opened a visitors' centre which included a computer generated tour of the stadium. The centre attracted more than 75,000 fans.
Pride Park was officially opened by the Queen and Prince Philip on July 18, 1997, in front of 30,000 people. It was the first time she had opened a football stadium.
Agreed with the many who comment that Pride Park is a name that has no particular tradition or reverence so no great loss. A ground is defined by what the fans and general public call it. Some names such as the O2 catch on, others don't. The main thing for me is the contract. Has sufficient due diligence been undertaken in exploring the company involved? Have protective measures been included in the contract? Whilst deals with relatively new companies can be of benefit to both parties in terms of the finance offered and marketing benefits received, there is an element of risk which both parties need to have considered and prepared for. My personal hope is that Derby have secured the most cash up front possible, with penalties for withdrawal from the deal and the right to rename the ground should the terms of the contract be breached. I'd hope that there would be no investment from Derby required, nor any sponsorship payment dependent on the immediate success of the new brand. I of course understand that the more punitive the contract, the less cash any company would be willing to stake. Some reassurance on this front from the club and the local press would be good, in addition to some background on the investors. What successes have the brand's founders had in the past? It would be unusual for any buisness deal announced in the national press not to be accompanied by a profile of the people involved. With so much business information now published in the public domain I'm sure this wouldn't be difficult. Can you help here DET? The romantic in me would have preferred a sponsor like Rolls Royce. Now that's a ground with a classy name!
Neil 'Deluded mercenaries' doesn't even make sense!
No one knows sod all that's really going on at notts, especially Fawaz.
Jimmy and Billy are looting the place in daylight but the notts fans are nodding and winking as long as promotion is a possibility. The wheels are coming off the shambles as some of my notts friends have acknowledged. However, the majority are happy trolling the DET whilst there's nothing to see in the NEP. And why is there nothing to see in the NEP? Because Billy and Jimmy say so!
So, if I was going to point at so called mercenaries, I'd look a bit closer to home. Take off your A52 blinkers and have little look around West Bridgford.
'Derby County Chicken Lickers playing at the McDougall's Fried Chicken Stadium on Pride Park!'
If McDougall's pay us well I don't give a monkey's. I will even dress up as a chicken.
Seriously, Pride Park is a made up name that has no relevance and no history in Derby. I will not mourn its passing if the money can be put to good use. Derby has changed beyond all recognition since I was a kid, a few street names won't bring back old landmarks so they can forget that sentimental tosh and call them whatever they like. What's the alternative to raising funds through shirt and stadium sponsorship? The alternative is to go without, reduce the playing budget further and incur the wrath of fickle fans. Every day people are on here asking for another centre half and a left back. The club try to raise money and they get critcised, its unbelievable. I just get the impression that some people love to moan about the owners, whatever they do.
Derwentx, it has nothing to do with living in the past, it is all to do with maintaining our identity and respecting our past. Place names are important, and the Cockpitt still carries its name on a road sign.
Pride Park is relatively new, I worked with a marketing team promoting the new development in 1993, when work first started. At that time, the football stadium was only an aspiration, there were serious doubts over whether it was appropriate to have a sports stadium on a commercial park.
Eventually the whole thing was agreed, and Pride Park Stadium was built on the old Gas Works site, next to the gasometers.
Derby County fans mourned the passing of the Baseball Ground, but it took little time for stadium to capitalise on the Pride Park name. I have no doubt that many fans will continue calling the stadium, Pride Park.
On the other hand, the nearby development on Castle Ward will gave new streets named after the 19th century streets that were demolished in the 70s and 80s, the developer has recognised the importance of place names, heritage and our history being good for the local economy, as this gives the development a high level of integrity ans sense of place.
iPro may become a popular brand name, who knows, but I immediately associated the name with a technology company, and would never have expected it to be a sports company that produces drinks. What is really needed is a name that will stay for as ling as the stadium stands, lack of continuity will confuse future generations; imagine in 40 years time, Derby County Chicken Lickers playing at the McDougall's Fried Chicken Stadium on Pride Park!
Playing home games on Northampton Town's ground that's what I call progress. Dropping like a stone from the Premier division to League two without a pot to in, that's progress lads. We don't need any of this cutting wages and increasing revenues malarkey, we have got milliionaires to Tre Mason Authentic Jersey take care of that. If they get bored we can always give Jeremy and his mates a bell. All this building academies stuff will never catch on, more big money signings and plenty of debt that's the way to go. Come on Derby, you know it makes sense. If you don't get your finger out the league of gentlemen are ready to come back and pour millions of pounds of their own money into the transfer pot, just like they did last time (ok I made the last bit up). Remember DEBT IS GOOD !