Chinese originated in the early 1980s. With the improvement of China's booming economy and living standards, with its wooden floor comfortable, elegant and other advantages become the preferred surface decoration materials market demand linear upward trend. In 2000, China's wood flooring production was 108 million square meters. In 2006, China's wood flooring production increased to 330 million square meters, an increase of 2.05 times the average annual increase of 34.26%.
In 2007, China's production was 361 million square meters, an increase of 9.39%. 2008 due to the global financial crisis, China's wood flooring production declined slightly, but still reached about 344 million square meters, of which parquet, bamboo flooring market is still growing. In 2009, China's wood flooring production of 378 million square meters, an increase of 9.95%.
Chinese wood floor is a typical fully competitive industry, a large number of low-end local enterprises vicious competition and foreign brands to make inroads into the industry environment is difficult. At present, so many investors are looting kill China's wood flooring market, experts believe that an important reason for China's wood flooring business to attract investors that:
First, China's huge consumer upgrade market; second, wood floor full competition, less government intervention, from the competition to win business with true core competencies; and third, the wood floor has some regional monopoly characteristics and sales radius, the local Chinese have some local wood flooring brands, there is a huge merger integration space. With China's in technology standards, varieties and other aspects of progress and development, the domestic wood flooring is becoming a popular commodity in the international market, exports are also increasing rapidly. Even so, industry experts pointed out that in the case of excess manufacturing capacity, the biggest bottleneck in the development of wood flooring business is how to create a good brand image floor. And at this point, investors can help the wood flooring business. Future must have distinctive characteristics and unique competitive strategy wood flooring company to get investors.