Many enterprises, industry concentration is low, the market is to the advantage of brand enterprises are concentrated in the industry, wood composite deck into the mainstream consumer market is the main characteristic of Chinese wood flooring. [Many enterprises, industry concentration is low] Chinese wood floor enterprises reached more than 5,000, the annual production capacity of up to 570 million square meters, of which approximately 4000 solid wood flooring business, laminate flooring business for about 600 more than, parquet flooring companies about 300, bamboo flooring company of about 200, but a small proportion of medium-sized enterprises in the industry, many small businesses, accounting for about 90% of the number of industry-wide number of enterprises. The large number of Chinese wood floor enterprises, market concentration is low, the business product quality is uneven. [Market is to the advantage of brand enterprises are concentrated in the industry]
Currently only seven companies in the industry, "China brand" title, six enterprises, "China Famous Brand" title. The wood floor in the minority Chinese companies have in terms of brand quality, technology and personnel to stand out, and gradually form integrated production and marketing chain extends to the upper end, and some already have the base and processing base, even configure continued raw material forest base, resources optimization, production scale, technology and equipment, product quality, service, marketing concepts and management methods basically with the international advanced level. These enterprises more competitive, leading the entire industry to further enhance the inherent quality and market competitiveness. China's Project Case Of Wood Composite Deck market is to the advantage of brand enterprises to focus on the trend. [Laminate flooring into the mainstream consumer market]
In the consumption structure of China's wood flooring, laminate flooring are easy to clean because, abrasion resistance, scratch resistance, stain resistance, impact resistance, pressure, moisture and other properties, which will help create a safe, sanitary, and comfortable living environment to meet home life needs of consumers, and thus gain market absolute advantage. Laminate flooring is the proportion of total sales of the proportion of the rise, in 2008 it accounted for up to 57.59%; followed by wood flooring, which accounted for up to 22.69%; solid wood flooring due to the shortage of timber resources and the national forest protection policy resources and other reasons, the last two years there has been reduced, the proportion dropped to 2008 annual sales of about 12%; bamboo flooring and cork in the entire floor of the account is relatively small.