Just in the past, the business holiday launch promotional activities, sales are good, but this year the flooring market is affected by many factors, not recession, now on to the end of the year, major businesses have performed the next floor Costly promotions, hoping to usher in peak sales. But accustomed to seeing the "cheap", "gifts" of consumers, the end of the floor of promotional activities this year how to do it?
2011 from the first to the end of the year, various of promotional activities, there is no corpuscles, the usual promotional mostly to attract popularity, keeping the customer's attention on the brand. But now coming to the end of the year, the major manufacturers are charging forth floor stair promotion, this time the floor is a shooting competition for customer marketing time. Floor promotional gimmick every year are 'super cheap,' 'especially for manufacturers' wait and see much more consumers are prone to 'fatigue'. In response to the downturn in the flooring market, since this year, manufacturers can take advantage of a variety of promotional opportunities vigorously activities. From the "May Day" to "eleven", from a variety of "cultural festival" to "anniversary", can approach almost all used up.
As consumers increasingly rational, always a simple "cheap promotional war" has been difficult to stir their interest in buying, "What do the innovative promotional activities, let consumers get real benefits, is the moment key flooring manufacturers should seriously consider. In the market cold case, the relative maturity of the wood floor, how to attract consumers, relying on the brand image and good reputation of quality, innovative floor promotion policy and only emphasis on consumption by value-oriented, do real products, real standard price, while on how to bring the environmental health of consumers and consistent with the psychological experience of their aesthetic values ??more than the next effort, a great effort is the real king.